Dahlen, M. (2010). Marketing communications: A brand narrative approach. John wiley and sons.
Chicago Edition CitationDahlen, Micael. Marketing Communications: A Brand Narrative Approach. Sussex: John wiley and sons, 2010.
MLA Edition CitationDahlen, Micael. Marketing Communications: A Brand Narrative Approach. John wiley and sons, 2010.
Warning: These citations may not always be 100% accurate.