Brand rewired: connecting Intellectual property, branding and creativity strategy

Bibliografske podrobnosti
Glavni avtor: Chasser, Anne H
Drugi avtorji: wolfe, Jennifer C.
Format: Printed Book
Jezik:English
Izdano: New Jersey John Wiley 2010
Teme:
product management > Branding (marketing) > intellectual property > Strategic planning

UL

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Signatura: 658.626 CHA
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