Brand rewired: connecting Intellectual property, branding and creativity strategy

Sonraí Bibleagrafaíochta
Príomhúdar: Chasser, Anne H
Údair Eile: wolfe, Jennifer C.
Formáid: Printed Book
Teanga:English
Foilsithe: New Jersey John Wiley 2010
Ábhair:
product management > Branding (marketing) > intellectual property > Strategic planning

UL

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