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Brand rewired: connecting Intellectual property, branding and creativity strategy

Dades bibliogràfiques
Autor principal:	Chasser, Anne H
Altres autors:	wolfe, Jennifer C.
Format:	Printed Book
Idioma:	English
Publicat:	New Jersey John Wiley 2010
Matèries:	product management > Branding (marketing) > intellectual property > Strategic planning

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