Brand rewired: connecting Intellectual property, branding and creativity strategy

Bibliographic Details
Main Author: Chasser, Anne H
Other Authors: wolfe, Jennifer C.
Format: Printed Book
Language:English
Published: New Jersey John Wiley 2010
Subjects:
product management > Branding (marketing) > intellectual property > Strategic planning
Description
Physical Description:xvi, 224p.
ISBN:9780470575420

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