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Global marketing and advertising understanding cultural paradoxes

Detalles Bibliográficos
Autor Principal:	Mooij, Marieke De
Formato:	Printed Book
Idioma:	English
Publicado:	New Delhi Sage 2010
Edición:	3rd ed.
Subjects:	Global martketing-Advertising > Advertising-Cultural paradoxes > Consumer behaviour-Cross-Cultural studies

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