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Global marketing and advertising understanding cultural paradoxes

Sonraí Bibleagrafaíochta
Príomhúdar:	Mooij, Marieke De
Formáid:	Printed Book
Teanga:	English
Foilsithe:	New Delhi Sage 2010
Eagrán:	3rd ed.
Ábhair:	Global martketing-Advertising > Advertising-Cultural paradoxes > Consumer behaviour-Cross-Cultural studies

Míreanna Comhchosúla

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