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Global marketing and advertising understanding cultural paradoxes

Manylion Llyfryddiaeth
Prif Awdur:	Mooij, Marieke De
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	New Delhi Sage 2010
Rhifyn:	3rd ed.
Pynciau:	Global martketing-Advertising > Advertising-Cultural paradoxes > Consumer behaviour-Cross-Cultural studies

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