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Global marketing and advertising understanding cultural paradoxes

Dades bibliogràfiques
Autor principal:	Mooij, Marieke De
Format:	Printed Book
Idioma:	English
Publicat:	New Delhi Sage 2010
Edició:	3rd ed.
Matèries:	Global martketing-Advertising > Advertising-Cultural paradoxes > Consumer behaviour-Cross-Cultural studies

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