Global marketing and advertising understanding cultural paradoxes

Bibliographic Details
Main Author: Mooij, Marieke De
Format: Printed Book
Language:English
Published: New Delhi Sage 2010
Edition:3rd ed.
Subjects:
Global martketing-Advertising > Advertising-Cultural paradoxes > Consumer behaviour-Cross-Cultural studies
Description
Physical Description:xviii, 323p.
ISBN:9781412970419

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