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Marketing in the 21st century

Détails bibliographiques
Auteur principal: Keiller, Bruce D., ed (ed.by)
Format: Printed Book
Langue:English
Publié: London Prager 2007
Sujets:
Description
Description:v.1, New world marketing.-v.2, Interactive and multi-channel marketing.-v.3, Company and customer relations.-v.4, Integrated marketing communication
Description matérielle:4v.
ISBN:9780275992761