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Marketing in the 21st century
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| Format: | Printed Book |
| Language: | English |
| Published: |
London
Prager
2007
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| Subjects: |
| Item Description: | v.1, New world marketing.-v.2, Interactive and multi-channel marketing.-v.3, Company and customer relations.-v.4, Integrated marketing communication |
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| Physical Description: | 4v. |
| ISBN: | 9780275992761 |