APA citiranje

Corbin, A., & Claire, C. (1973). Implementing the marketing concept. British Institute of Management.

Chicago Edition Citation

Corbin, Arnold, and Corbin Claire. Implementing the Marketing Concept. London: British Institute of Management, 1973.

MLA citiranje

Corbin, Arnold, and Corbin Claire. Implementing the Marketing Concept. British Institute of Management, 1973.