APA aipamena

Corbin, A., & Claire, C. (1973). Implementing the marketing concept. British Institute of Management.

Chicago Style aipamena

Corbin, Arnold, and Corbin Claire. Implementing the Marketing Concept. London: British Institute of Management, 1973.

MLA aipamena

Corbin, Arnold, and Corbin Claire. Implementing the Marketing Concept. British Institute of Management, 1973.

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