Παραπομπή APA

Corbin, A., & Claire, C. (1973). Implementing the marketing concept. British Institute of Management.

Παραπομπή Chicago Style

Corbin, Arnold, και Corbin Claire. Implementing the Marketing Concept. London: British Institute of Management, 1973.

Παραπομπή MLA

Corbin, Arnold, και Corbin Claire. Implementing the Marketing Concept. British Institute of Management, 1973.