business of advertising

Antzeko izenburuak

• Foundations of advertising theory and practice
  nork: Chunawalla, S. A.
  Argitaratua: (2002)
• Advertising: Principles and Practice
  nork: Wells, William
  Argitaratua: (2003)
• Contemporary Advertising.
  nork: Arens, William .F
• Economics of Advertising.
  nork: Schmalensee, Richard
  Argitaratua: (1972)
• Kleppner's advertising procedure
  nork: Lane, Ronald W.
  Argitaratua: (2005)