business of advertising

Eitemau Tebyg

• Foundations of advertising theory and practice
  gan: Chunawalla, S. A.
  Cyhoeddwyd: (2002)
• Advertising: Principles and Practice
  gan: Wells, William
  Cyhoeddwyd: (2003)
• Contemporary Advertising.
  gan: Arens, William .F
• Economics of Advertising.
  gan: Schmalensee, Richard
  Cyhoeddwyd: (1972)
• Kleppner's advertising procedure
  gan: Lane, Ronald W.
  Cyhoeddwyd: (2005)