business of advertising

Míreanna Comhchosúla

• Foundations of advertising theory and practice
  le: Chunawalla, S. A.
  Foilsithe: (2002)
• Advertising: Principles and Practice
  le: Wells, William
  Foilsithe: (2003)
• Contemporary Advertising.
  le: Arens, William .F
• Economics of Advertising.
  le: Schmalensee, Richard
  Foilsithe: (1972)
• Kleppner's advertising procedure
  le: Lane, Ronald W.
  Foilsithe: (2005)