APA Edition Citation

Sissors, J. Z., & Petray, . E. R. (1976). Advertising Meadia Planning. Crain Books.

Chicago Edition Citation

Sissors, Jack Z., and E Reynold Petray. Advertising Meadia Planning. Chicago: Crain Books, 1976.

MLA Edition Citation

Sissors, Jack Z., and E Reynold Petray. Advertising Meadia Planning. Crain Books, 1976.

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