Sissors, J. Z., & Petray, . E. R. (1976). Advertising Meadia Planning. Crain Books.
Chicago Edition CitationSissors, Jack Z., i E Reynold Petray. Advertising Meadia Planning. Chicago: Crain Books, 1976.
Cita MLASissors, Jack Z., i E Reynold Petray. Advertising Meadia Planning. Crain Books, 1976.
Atenció: Aquestes cites poden no estar 100% correctes.