APA Edition Citation

Sissors, J. Z., & Petray, . E. R. (1976). Advertising Meadia Planning. Crain Books.

Chicago Edition Citation

Sissors, Jack Z., and E Reynold Petray. Advertising Meadia Planning. Chicago: Crain Books, 1976.

MLA Edition Citation

Sissors, Jack Z., and E Reynold Petray. Advertising Meadia Planning. Crain Books, 1976.

Warning: These citations may not always be 100% accurate.