APA citiranje

Schmalensee, R. (1972). Economics of Advertising. Amasterdam, Nouth-Holland.

Chicago Edition Citation

Schmalensee, Richard. Economics of Advertising. London: Amasterdam, Nouth-Holland, 1972.

MLA citiranje

Schmalensee, Richard. Economics of Advertising. Amasterdam, Nouth-Holland, 1972.