APA način citiranja

Schmalensee, R. (1972). Economics of Advertising. Amasterdam, Nouth-Holland.

Čikaški stil citiranja

Schmalensee, Richard. Economics of Advertising. London: Amasterdam, Nouth-Holland, 1972.

MLA način citiranja

Schmalensee, Richard. Economics of Advertising. Amasterdam, Nouth-Holland, 1972.