एपीए उद्धरण

Schmalensee, R. (1972). Economics of Advertising. Amasterdam, Nouth-Holland.

शिकागो स्टाइल उद्धरण

Schmalensee, Richard. Economics of Advertising. London: Amasterdam, Nouth-Holland, 1972.

एमएलए उद्धरण

Schmalensee, Richard. Economics of Advertising. Amasterdam, Nouth-Holland, 1972.