Cita APA

Schmalensee, R. (1972). Economics of Advertising. Amasterdam, Nouth-Holland.

Citación estilo Chicago

Schmalensee, Richard. Economics of Advertising. London: Amasterdam, Nouth-Holland, 1972.

Cita MLA

Schmalensee, Richard. Economics of Advertising. Amasterdam, Nouth-Holland, 1972.