Schmalensee, R. (1972). Economics of Advertising. Amasterdam, Nouth-Holland.
Dyfyniad Arddull ChicagoSchmalensee, Richard. Economics of Advertising. London: Amasterdam, Nouth-Holland, 1972.
Dyfyniad MLASchmalensee, Richard. Economics of Advertising. Amasterdam, Nouth-Holland, 1972.
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