Schmalensee, R. (1972). Economics of Advertising. Amasterdam, Nouth-Holland.
Chicago Edition CitationSchmalensee, Richard. Economics of Advertising. London: Amasterdam, Nouth-Holland, 1972.
MLA Edition CitationSchmalensee, Richard. Economics of Advertising. Amasterdam, Nouth-Holland, 1972.
Warning: These citations may not always be 100% accurate.