APA引文

Arens, W. .., & Bovee, C. .. Contemporary Advertising (5th ed.). Irwin.

Chicago Edition Citation

Arens, William .F, and Courtland .L Bovee. Contemporary Advertising. 5th ed. Burr Ridge: Irwin.

MLA引文

Arens, William .F, and Courtland .L Bovee. Contemporary Advertising. 5th ed. Irwin.

警告：這些引文格式不一定是100％准確.