एपीए उद्धरण

Arens, W. .., & Bovee, C. .. Contemporary Advertising (5th ed.). Irwin.

शिकागो स्टाइल उद्धरण

Arens, William .F, और Courtland .L Bovee. Contemporary Advertising. 5th ed. Burr Ridge: Irwin.

एमएलए उद्धरण

Arens, William .F, और Courtland .L Bovee. Contemporary Advertising. 5th ed. Irwin.