APA aipamena

Arens, W. .., & Bovee, C. .. Contemporary Advertising (5th ed.). Irwin.

Chicago Style aipamena

Arens, William .F, and Courtland .L Bovee. Contemporary Advertising. 5th ed. Burr Ridge: Irwin.

MLA aipamena

Arens, William .F, and Courtland .L Bovee. Contemporary Advertising. 5th ed. Irwin.