APA Edition Citation

Arens, W. .., & Bovee, C. .. Contemporary Advertising (5th ed.). Irwin.

Chicago Edition Citation

Arens, William .F, and Courtland .L Bovee. Contemporary Advertising. 5th ed. Burr Ridge: Irwin.

MLA Edition Citation

Arens, William .F, and Courtland .L Bovee. Contemporary Advertising. 5th ed. Irwin.

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