Arens, W. .., & Bovee, C. .. Contemporary Advertising (5th ed.). Irwin.
Chicago Stili AlıntıArens, William .F, ve Courtland .L Bovee. Contemporary Advertising. 5th ed. Burr Ridge: Irwin.
MLA AlıntıArens, William .F, ve Courtland .L Bovee. Contemporary Advertising. 5th ed. Irwin.
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