Turner, H. M., Jr. (1973). People Motivators: Consumer and Sales Incentives in Modern Marketing. McGraw-Hill.
Chicago Edition CitationTurner, Howard M., Jr. People Motivators: Consumer and Sales Incentives in Modern Marketing. New York: McGraw-Hill, 1973.
Deismireacht MLATurner, Howard M., Jr. People Motivators: Consumer and Sales Incentives in Modern Marketing. McGraw-Hill, 1973.
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