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Promotion: Advertising, Publicity, Personal Selling, Sales Promotion
| Auteur principal: | |
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
Englewood Clifts, N.J.
Prentice-Hall of India
1977
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| Sujets: |
| Description: | |
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| Description matérielle: | xxii, 394 p |