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Promotion: Advertising, Publicity, Personal Selling, Sales Promotion
| Main Author: | |
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| Format: | Printed Book |
| Language: | English |
| Published: |
Englewood Clifts, N.J.
Prentice-Hall of India
1977
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| Subjects: |
| Item Description: | |
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| Physical Description: | xxii, 394 p |