Stanley, R. E. (1977). Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Prentice-Hall of India.
Style de citation ChicagoStanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Englewood Clifts, N.J: Prentice-Hall of India, 1977.
Style de citation MLAStanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Prentice-Hall of India, 1977.
Attention : ces citations peuvent ne pas être correctes à 100%.