Stanley, R. E. (1977). Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Prentice-Hall of India.
Παραπομπή Chicago StyleStanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Englewood Clifts, N.J: Prentice-Hall of India, 1977.
Παραπομπή MLAStanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Prentice-Hall of India, 1977.
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