APA Edition Citation

Keegan, W. J. (2008). Global Marketing (4th ed.). Pearson Education.

Chicago Edition Citation

Keegan, Warren J. Global Marketing. 4th ed. New Delhi: Pearson Education, 2008.

MLA Edition Citation

Keegan, Warren J. Global Marketing. 4th ed. Pearson Education, 2008.

Warning: These citations may not always be 100% accurate.