Kotabe, M., & Helsen, K. (2009). Sage handbook of international marketing. Sage.
Chicago Edition CitationKotabe, Masaaki.ed, and Kristiaan Helsen. Sage Handbook of International Marketing. London: Sage, 2009.
MLA Edition CitationKotabe, Masaaki.ed, and Kristiaan Helsen. Sage Handbook of International Marketing. Sage, 2009.
Warning: These citations may not always be 100% accurate.