APA citiranje

Lovelock, C., & Wirtz, C. (2006). Services marketing: People, technology, strategy. Pearson.

Chicago Edition Citation

Lovelock, Christopher, and Chatterjee Wirtz. Services Marketing: People, Technology, Strategy. Chennai: Pearson, 2006.

MLA citiranje

Lovelock, Christopher, and Chatterjee Wirtz. Services Marketing: People, Technology, Strategy. Pearson, 2006.