Lovelock, C., & Wirtz, C. (2006). Services marketing: People, technology, strategy. Pearson.
Čikaški stil citiranjaLovelock, Christopher, i Chatterjee Wirtz. Services Marketing: People, Technology, Strategy. Chennai: Pearson, 2006.
MLA način citiranjaLovelock, Christopher, i Chatterjee Wirtz. Services Marketing: People, Technology, Strategy. Pearson, 2006.
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