Deismireacht APA

Lovelock, C., & Wirtz, C. (2006). Services marketing: People, technology, strategy. Pearson.

Chicago Edition Citation

Lovelock, Christopher, and Chatterjee Wirtz. Services Marketing: People, Technology, Strategy. Chennai: Pearson, 2006.

Deismireacht MLA

Lovelock, Christopher, and Chatterjee Wirtz. Services Marketing: People, Technology, Strategy. Pearson, 2006.

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