Cita APA

Lovelock, C., & Wirtz, C. (2006). Services marketing: People, technology, strategy. Pearson.

Citación estilo Chicago

Lovelock, Christopher, y Chatterjee Wirtz. Services Marketing: People, Technology, Strategy. Chennai: Pearson, 2006.

Cita MLA

Lovelock, Christopher, y Chatterjee Wirtz. Services Marketing: People, Technology, Strategy. Pearson, 2006.