Quelch, J. A., & Bartlett, C. A. (2006). Global marketing management: A casebook (5th ed.). Thomson.
Chicago Edition CitationQuelch, John A., and Christopher A. Bartlett. Global Marketing Management: A Casebook. 5th ed. Singapore: Thomson, 2006.
Deismireacht MLAQuelch, John A., and Christopher A. Bartlett. Global Marketing Management: A Casebook. 5th ed. Thomson, 2006.
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