APA Edition Citation

Dakin, T. [. (1974). Sales promotion handbook. Gower press.

Chicago Edition Citation

Dakin, Tony [Ed.]. Sales Promotion Handbook. London: Gower press, 1974.

MLA Edition Citation

Dakin, Tony [Ed.]. Sales Promotion Handbook. Gower press, 1974.

Warning: These citations may not always be 100% accurate.