Dakin, T. [. (1974). Sales promotion handbook. Gower Press.
Citación estilo ChicagoDakin, Tony [Ed.]. Sales Promotion Handbook. London: Gower Press, 1974.
Cita MLADakin, Tony [Ed.]. Sales Promotion Handbook. Gower Press, 1974.
Warning: These citations may not always be 100% accurate.