Claw,Kenneth E, & Baack,Donald. (2009). Integrated advertising, promotion,and marketing Communications (3rd ed.). Pearson.
Chicago Edition CitationClaw,Kenneth E, and Baack,Donald. Integrated Advertising, Promotion,and Marketing Communications. 3rd ed. New Delhi: Pearson, 2009.
MLA Edition CitationClaw,Kenneth E, and Baack,Donald. Integrated Advertising, Promotion,and Marketing Communications. 3rd ed. Pearson, 2009.
Warning: These citations may not always be 100% accurate.