Keller, K. L. (2009). Strategic brand management: Building,measuring and managing brand equity (3rd.ed.). Pearson Education.
Chicago-стиль цитированияKeller, Kevin Lane. Strategic Brand Management: Building,measuring and Managing Brand Equity. 3rd.ed. New Delhi: Pearson Education, 2009.
MLA-цитированиеKeller, Kevin Lane. Strategic Brand Management: Building,measuring and Managing Brand Equity. 3rd.ed. Pearson Education, 2009.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.