Keller, K. L. (2009). Strategic brand management: Building,measuring and managing brand equity (3rd.ed.). Pearson Education.
Chicago Edition CitationKeller, Kevin Lane. Strategic Brand Management: Building,measuring and Managing Brand Equity. 3rd.ed. New Delhi: Pearson Education, 2009.
Deismireacht MLAKeller, Kevin Lane. Strategic Brand Management: Building,measuring and Managing Brand Equity. 3rd.ed. Pearson Education, 2009.
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