APA Zitierstil

Keller, K. L. (2009). Strategic brand management: Building,measuring and managing brand equity (3rd.ed.). Pearson Education.

Chicago Zitierstil

Keller, Kevin Lane. Strategic Brand Management: Building,measuring and Managing Brand Equity. 3rd.ed. New Delhi: Pearson Education, 2009.

MLA Zitierstil

Keller, Kevin Lane. Strategic Brand Management: Building,measuring and Managing Brand Equity. 3rd.ed. Pearson Education, 2009.